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Passive and active strategies with pioneering link building consultants

Why do you need pioneering link building consultants to create and help execute strategies for success?
Let's delve deep into the captivating world of link building - a cornerstone of digital marketing that can truly elevate your online presence. Imagine this: you're not just any captain; you're the seasoned commander of a majestic vessel, navigating through the vast and ever-changing sea of the internet. Every link you build is not just a mast; it's a strategic maneuver, a calculated step towards reaching the treasure troves of online success.

"Be a yardstick of quality. Some people are not used to an environment where excellence is expected." Steve Jobs


Active link building is not merely steering; it's commanding your ship with purpose and direction towards the treasures of the digital realm. It's like being the master of your fate, taking charge of your journey. You become the initiator, not just sending emails but crafting personalised messages that resonate with the recipients. You're not just creating content; you're crafting compelling stories that captivate your audience. It's about forging alliances with other captains in the online world, building bridges that lead to mutually beneficial outcomes.

Imagine yourself as the captain of a powerful vessel, navigating through choppy waters with determination. Active link building is akin to setting your course, adjusting your sails, and steering towards your desired destination. It's about taking control of your online presence, actively seeking opportunities to connect with other websites and build valuable links.

When you engage in active link building, you're not just waiting for opportunities to come to you; you're creating them. You reach out to websites and influencers in your industry, offering them something of value in exchange for a backlink. It's like networking at a bustling port, making connections and building relationships that will benefit your voyage.

Active link building is a multi-faceted approach that involves various strategies and tactics. One common method is guest blogging, where you write articles for other websites in your industry, including a backlink to your site. This not only helps you gain valuable backlinks but also establishes you as an authority in your field.

 effective strategy is broken link building, where you find broken links on other websites and suggest your own content as a replacement. This not only helps the website owner fix their broken link but also provides you with a valuable backlink.


Personalised messaging
Actively connect with collaborators
Find Influencers
Free guest blogs
Check broken links


Creation of engaging content
Becoming an authority
Informing with data/insights 
Content that lasts
Information others will share for you


Now, let's talk about passive link building - the art of setting your sails and letting the winds of the Internet guide you. It's not about being passive; it's about creating such remarkable content that it acts as a beacon, drawing in fellow sailors to your ship.

It's about becoming an authority in your domain, so when others seek information, they naturally gravitate towards your resources. Picture it as creating a lighthouse amidst the vast sea of online content, guiding others towards your valuable insights and offerings.

Passive link building is about creating a strong foundation for your ship, one that attracts links naturally over time. It's like planting seeds in fertile soil and watching them grow into sturdy oak trees. You focus on creating high-quality, shareable content that resonates with your audience. This could be in the form of informative blog posts, engaging videos, or interactive infographics.

One of the key benefits of passive link building is its longevity. Unlike active link building, where you actively seek out backlinks, passive link building allows you to create content that continues to attract links months or even years after it's been published. It's like investing in a sturdy ship that will sail smoothly for years to come.

Which Approach Suits You Best?

So, which approach resonates with your journey? Are you the proactive commander, meticulously planning each route and engaging with others to create a network of support? Or are you the visionary, creating content so compelling and valuable that others are naturally drawn to link back to you? It's not just about choosing a path; it's about understanding the nuances of each strategy and aligning it with your unique goals and aspirations.

Some businesses may find that a combination of both active and passive link building works best for them in their SEO strategy. By diversifying their strategies, they can reap the benefits of both approaches and maximize their online presence. For example, you could engage in active link building campaigns to target specific websites and industries, while also creating high-quality content that naturally attracts links over time.

Link Building Strategies: Your Blueprint to Success

When it comes to link building, having a solid strategy is not just beneficial; it's essential. It's about creating a blueprint for success, a roadmap that guides you towards your online objectives. Start by setting clear and measurable goals - where do you envision your ship sailing towards? Then, craft content that not only educates but also entertains and inspires. Engage with your audience, not just as spectators but as valued members of your crew, building a community around your brand. Monitor your progress like a seasoned navigator, adjusting your course based on the changing tides of the digital landscape.

Here are some additional link building strategies to consider:

Resource Page
Link Building

Identify resource pages in your industry and reach out to them with valuable resources from your own website. This can lead to natural backlinks as they add your content as a helpful resource.


Create visually appealing and informative infographics related to your industry. Reach out to websites and offer them the infographic to use on their site, with a backlink to your website as credit.

and Partnerships

Collaborate with other businesses or influencers in your industry on joint projects, such as webinars, podcasts, or co-authored content. This not only expands your reach but also opens up opportunities for backlinks.

Social Media

Share your content on social media platforms to increase visibility and encourage others to link back to your website.

Set Sail with letsrocc

As you embark on your link building odyssey, remember that letsrocc are not just "run of the mill" link building consultants; we're your trusted first mates. Our crew of seasoned experts doesn't just offer advice; we provide actionable strategies tailored to your specific needs and goals. Whether you're delving into the proactive strategies of active link building or harnessing the power of passive techniques, we're here to navigate with you. Reach out to letsrocc today and let's chart a course towards your online success.

Conclusion: Navigate Towards Success 

In the vast and ever-evolving ocean of the Internet, link building isn't just a tool; it's your trusted compass. Whether you choose the active route, steering your ship with precision towards specific destinations, or the passive approach, harnessing the winds of valuable content, the destination remains the same: online success. With strategic planning, engaging content creation, and the right partners by your side, you'll navigate these digital waters with confidence and purpose.

get in touch!

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Create quality content
Link to peers and industry experts
Learn how to create powerful passive and active links
How to create powerful social media links

BOOK A CALL WITH CHRIS (ENGLISH) BY CLICKING OR TOUCHING HERE  or with claudia [german]  CLICK OR TOUCH HERE  to rocc your link building strategy

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