You work directly with two senior operators who connect marketing, sales, ecommerce, product, technology and customer behaviour. We establish what the evidence supports, what remains unknown and which decision deserves attention next.
Two operators. Two views of the same system.
You work with Chris and Claudia throughout. Chris tests the commercial logic and operating pattern. Claudia tests the evidence, governance and execution. Those views are challenged together before a decision reaches your budget, team or reputation.
Chris connects reporting with what the business is actually experiencing across P&L, ecommerce, product, technology and practical delivery.
Evidence basis
Chief Systems Operator, Co-founder of letsrocc. Online since 1990. Working commercially in digital since 1995.
Claudia tests the evidence across technical delivery, content, governance and complex stakeholder environments, including enterprise SEO work for B2B and B2C.
Evidence basis
Co-founder of letsrocc. 21 years in SEO, including leadership work at Commerzbank.
The first explanation normally comes from the part of the system that can be seen. A channel metric moves, a dashboard highlights a variance or an agency identifies a problem inside its remit. The response is rational. It may still be wrong.
When the real constraint sits between marketing, sales, product, operations and finance, improving one visible part can create local progress without changing the commercial outcome.
Adds detail to the existing interpretation. If that interpretation is wrong, the organisation gets a more precise account of the wrong cause.
Improves the area the agency controls. It cannot resolve ownership, incentives, handoffs or commercial logic outside that remit.
Make movement easier to see. They do not establish why it happened, whether it was incremental or whether the business benefited.
Can improve a local metric while the constraint between demand, product, sales, operations and finance remains untouched.
Budget is committed against the wrong explanation. Teams defend partial views. Decisions slow down. Confidence rises faster than understanding. The opportunity cost is the work not pursued while the real constraint remains hidden.
In most digital operations, that sequence is reversed.
The Marketing MRI is a structured, senior-led examination of the commercial system behind your marketing activity. Not a channel review. Not a comfort exercise. Not a document full of recommendations designed to look thorough and feel safe.
It looks at the whole machine at once. Reporting, handoffs, operating reality, revenue logic. Not in isolation, but as a system that either works or does not.
The output is not a report. It is a working session with the leadership team. Because that is where diagnosis happens. In the room, with the full picture visible and no place for assumptions to hide.
Examination. Diagnosis. A defined sequence for treatment. Not more information. Less false certainty.
Each case follows the same structure. What looked wrong on the surface. What was actually broken underneath. What changed once the system was properly examined. What it produced.
Keleya
2,300%
organic growth. CAC from €32 to €8.56.
Native Instruments
Top 3
for 90% of commercial keywords.
Veranda Resort
3,500%
organic growth. $175M exit.
Keleya UG
2,300%
On the surface
Organic traffic flat despite consistent content output. Paid CAC rising. The team assumed SEO was slow.
Underneath
Technical debt blocked crawl efficiency. Content architecture had no commercial intent mapping. Paid and organic cannibalised each other with no attribution clarity.
What changed
Rebuilt technical foundation. Restructured content around purchase intent. Separated paid and organic targeting.
Result
2,300% organic traffic increase in three months. CAC from 32 to 8.56.
Native Instruments GmbH
Top 3
On the surface
Global brand with strong product recognition but poor search visibility for commercial terms. Agencies optimising for brand keywords that already ranked.
Underneath
Site architecture fragmented commercial intent across hundreds of pages. Internal linking rewarded editorial content over purchase paths. Agency KPIs incentivised traffic volume, not commercial positioning.
What changed
Restructured information architecture around buying intent. Realigned agency KPIs to commercial keyword positions. Consolidated competing pages.
Result
Top 3 rankings for 90% of commercial keywords.
Veranda Resort
3,500%
On the surface
New six-star Caribbean resort. No organic presence. No digital acquisition strategy. Entirely dependent on travel agent networks and offline.
Underneath
No content strategy. No technical SEO foundation. No measurement system. The digital operation had been treated as a brochure, not an acquisition channel.
What changed
Built digital acquisition from zero. Technical platform, content architecture, measurement system, conversion path design.
Result
3,500% organic traffic increase. Property sold to Sandals Group for 175M USD at project end.
Past results do not guarantee future outcomes. Every engagement is individual.
A bounded AI decision
Separate evidence about mentions and citations from questions about what an AI-enabled workflow may access, recommend, change or trigger. The distinction determines whether you need a measurement check, a bounded authority review or a wider Marketing MRI.
The CEO who has already changed agency and still cannot reconcile investment with outcome. The CFO who signed off the budget and cannot defend what it returned without leaning on numbers they do not fully trust. The Digital Director who sees exactly where the system is broken but knows the explanation will land politically rather than commercially.
Two clear starting points, with regional ranges published in full.
The Marketing MRI is a fixed-fee examination delivered over a calendar window of 4 to 6 weeks. Senior Advisory is available when the diagnosis establishes a continuing need. Execution is scoped separately.
€20,000 fixed fee
Germany, Austria and Ireland: €20,000. Switzerland: CHF 22,000. UK: £17,000. US: $25,000. The 4 to 6 weeks are the elapsed delivery window.
€15k to €20k/month
Germany, Austria, Switzerland and Ireland: €15k to €20k monthly. UK: £13k to £17k. US: $18k to $25k. Usually 3 to 6 months.
The position within a range is agreed before work begins from the evidence boundary, stakeholder access, number of markets or business units and the decision the work must support. No return is guaranteed.
That is the starting point. Not a pitch, not a proposal. An examination. The longer the system runs unexamined, the more spend goes with it.
You speak directly with senior people. No junior layer. No sales detour.