You work directly with two senior operators who connect marketing, sales, ecommerce, product, technology and customer behaviour. We establish what the evidence supports, what remains unknown and which decision deserves attention next.
People, judgement and practical range
You work with Chris and Claudia throughout. We can challenge a commercial assumption, read the evidence and stay close enough to the implementation to know whether the proposed answer can work in practice.
See more evidence and client work“He demonstrated great leadership and empathy, but he would also be assertive if required.”
Former direct report to Chris and ecommerce manager at a global music technology company. Written employment reference.
Between us, we have written code, designed interfaces, managed campaigns and worked through conversion problems. Chris first worked with conversational AI systems in 2006. That range helps us test whether an answer survives contact with technology, customers and the people expected to deliver it.
A former employer’s written reference records work across website delivery, performance marketing, analytics, conversion and mentoring. Online since 1990. Working commercially in digital since 1995.
We have made mistakes and backed decisions that proved wrong. Across 31 years working commercially in digital, those mistakes have become a working database. They help us ask better questions before you commit budget, people or reputation.
Current approved experience chronology
A bounded AI decision
Separate evidence about mentions and citations from questions about what an AI-enabled workflow may access, recommend, change or trigger. The distinction determines whether you need a measurement check, a bounded authority review or a wider Marketing MRI.
letsrocc works on structural commercial problems that show up as marketing underperformance.
Not channel problems. Not capability problems. System problems.
The kind where your reporting shows activity, your dashboards show movement, your team can explain what is happening at multiple levels of detail, and the commercial outcome still does not match what any of it suggests should be happening.
That gap between reporting and reality is where we work.
Two senior operators. No junior layer. No theatre.
A metric moves. Your business reacts. A diagnosis is formed from the reporting. Treatment follows immediately.
The agency gets changed. Your team gets restructured. The reporting gets reworked. All before anyone has properly examined the commercial system connecting marketing investment to revenue.
Each intervention is rational. Each produces local improvement. The real issue remains.
That is not poor judgement. It is what happens when you are forced to diagnose before the system has been properly examined.
The CEO who has already changed agency and still cannot reconcile investment with outcome. The CFO who signed off the budget and cannot defend what it returned without leaning on numbers they do not fully trust. The Digital Director who sees exactly where the system is broken but knows the explanation will land politically rather than commercially.
If this pattern looks familiar, a 60-minute conversation can establish whether examining the wider system would help.
In most digital operations, that sequence is reversed.
The Marketing MRI is a structured, senior-led examination of the commercial system behind your marketing activity. Not a channel review. Not a comfort exercise. Not a document full of recommendations designed to look thorough and feel safe.
It looks at the whole machine at once. Reporting, handoffs, operating reality, revenue logic. Not in isolation, but as a system that either works or does not.
The output is not a report. It is a working session with the leadership team. Because that is where diagnosis happens. In the room, with the full picture visible and no place for assumptions to hide.
Examination. Diagnosis. A defined sequence for treatment. Not more information. Less false certainty.
Each case follows the same structure. What looked wrong on the surface. What was actually broken underneath. What changed once the system was properly examined. What it produced.
Keleya
2,300%
organic growth. CAC from €32 to €8.56.
Native Instruments
Top 3
for 90% of commercial keywords.
Veranda Resort
3,500%
organic growth. $175M exit.
Keleya UG
2,300%
On the surface
Organic traffic flat despite consistent content output. Paid CAC rising. The team assumed SEO was slow.
Underneath
Technical debt blocked crawl efficiency. Content architecture had no commercial intent mapping. Paid and organic cannibalised each other with no attribution clarity.
What changed
Rebuilt technical foundation. Restructured content around purchase intent. Separated paid and organic targeting.
Result
2,300% organic traffic increase in three months. CAC from 32 to 8.56.
Native Instruments GmbH
Top 3
On the surface
Global brand with strong product recognition but poor search visibility for commercial terms. Agencies optimising for brand keywords that already ranked.
Underneath
Site architecture fragmented commercial intent across hundreds of pages. Internal linking rewarded editorial content over purchase paths. Agency KPIs incentivised traffic volume, not commercial positioning.
What changed
Restructured information architecture around buying intent. Realigned agency KPIs to commercial keyword positions. Consolidated competing pages.
Result
Top 3 rankings for 90% of commercial keywords.
Veranda Resort
3,500%
On the surface
New six-star Caribbean resort. No organic presence. No digital acquisition strategy. Entirely dependent on travel agent networks and offline.
Underneath
No content strategy. No technical SEO foundation. No measurement system. The digital operation had been treated as a brochure, not an acquisition channel.
What changed
Built digital acquisition from zero. Technical platform, content architecture, measurement system, conversion path design.
Result
3,500% organic traffic increase. Property sold to Sandals Group for 175M USD at project end.
Past results do not guarantee future outcomes. Every engagement is individual.
We bring two different views of the same commercial system. We challenge the evidence together, stay close to implementation and remain accountable for the judgement you receive.
Chief Systems Operator, Co-founder of letsrocc
I have worked commercially in digital since 1995, across P&L, ecommerce, product, technology and practical delivery. I connect what the reporting says with what the business is actually experiencing.
Chris on LinkedIn
Co-founder of letsrocc
I bring 21 years in SEO across technical delivery, content, governance and complex stakeholder environments. I have led enterprise SEO work for B2B and B2C, including at Commerzbank.
Claudia on LinkedInWe do not disappear after the first conversation. You speak to the people examining the evidence and carrying the work through the decision.
Read our full profilesTwo clear starting points, with regional ranges published in full.
The Marketing MRI is a fixed-fee examination delivered over a calendar window of 4 to 6 weeks. Senior Advisory is available when the diagnosis establishes a continuing need. Execution is scoped separately.
€20,000 fixed fee
Germany, Austria and Ireland: €20,000. Switzerland: CHF 22,000. UK: £17,000. US: $25,000. The 4 to 6 weeks are the elapsed delivery window.
€15k to €20k/month
Germany, Austria, Switzerland and Ireland: €15k to €20k monthly. UK: £13k to £17k. US: $18k to $25k. Usually 3 to 6 months.
The position within a range is agreed before work begins from the evidence boundary, stakeholder access, number of markets or business units and the decision the work must support. No return is guaranteed.
That is the starting point. Not a pitch, not a proposal. An examination. The longer the system runs unexamined, the more spend goes with it.
You speak directly with senior people. No junior layer. No sales detour.