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Listen First
Database of Solvable Problems
Entrepreneurial
Adaptable/Approachable
Published June 25, 2023 in digital marketing
Are you lost in The Baffling Bullsh*t Bingo of Digital Marketing?
Ever felt like you need a degree in astrophysics just to understand your digital marketing report?You’re not alone. Some agencies seem to believe that if they confuse you enough, you’ll think they’re doing something magical. Spoiler alert: they’re not. I call it the “Baffling Bullsh*t Bingo.” Here’s how it goes:
Synergistic Integrations:
Means they’re charging you extra for using two tools that should work together anyway.
Leverage Big Data Analytics:
They looked at Google Analytics for five minutes.
Omnichannel Strategies:
“Hey’ve just posted the same thing on Facebook, Twitter, and Instagram.”
Holistic Ecosystem:
They’ve set up a few random automations and hope they work.
Dynamic Content Personalisation:
They put your name in the email subject line.
Don’t get me wrong, digital marketing is powerful, but it doesn’t need to be a labyrinth of jargon and technobabble. At the end of the day, it’s about making connections and telling your story in a way that resonates. If your agency can’t explain what they’re doing in plain English, it might be time to play “agency bingo” somewhere else.Remember, if it sounds like they’ve swallowed a thesaurus, chances are they’re just trying to baffle you with BS. Let’s keep it simple, keep it clear, and above all, keep it real.
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