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Published June 25, 2023 in digital marketing
Turning The Tide of Digital Marketing Mediocrity
formulaic. predictable. boring bs…
Let’s face it. Most digital marketing is formulaic, predictable and frankly boring BS. Churned out by people either without the skill or the total understanding of what is required to produce increased revenue opportunities for a business or a client.Mediocrity, self-proclamation of excellence, obsession with AI, algorithm-chasing, self-congratulations on vanity metrics, have all combined to lead to a general decay. I see companies on this platform say “We’ve increased our visibility” or “We got more traffic to our website”…
…so what?
Did that deliver more money in the bank, or more leads for you or your clients? The likely answer is “no” in 99 out of 100 cases.
Helping Recruiters Recruit for Digital Marketing Talent
So I’ve come up with an antidote to this mediocrity. Empowering companies to max their ROI: It’s an interesting concept this one. Here’s the deal:You run a business.You want to do more online.You’ve reached out to recruitersYou’ve been sent a bunch of CVS.
What now?
You’re either relying on your recruiter, or you’ve got some experience in digital marketing or you’ve someone in-house who does. But let’s suppose for a minute:You gave the brief to the agency based on stereotypes or another ad you saw.Your agency has people in it who’ve never carried out the discipline(s) you need.Your limited knowledge guided you to write a (reasonable) brief.What now?You get a bunch of candidates.You interview.You hire.…Outcomes are:1. It works.2. It don’t.The latter costs you time effort and money, all around. Also, a likelihood of business disruption.
How good would it be if this scenario existed?…
Firstly: You had by your side a pioneer in digital marketing who’s a leader/expert/coach who you could rely on and who could advise you. Secondly: One who could help vet CVs and test digital marketing candidates. Thirdly: One who not only can help you make the right digital marketing hire but who can create an onboarding mechanism. And finally, one who can take the initial abilities of the new hire and upskill them for you.
What’s the result?
Your business benefits.Your Team benefits.You benefit.It’s a winner, right?If this sounds like a refreshing change. If this is a service you’ve been crying out for. If you need a super senior to help. Get in touch.
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