A first conversation is appropriate when revenue accountability sits at senior level and marketing performance has become structurally uncertain.
This is not a discussion about channels, campaigns, or execution support. It is a diagnostic conversation to assess whether structural intervention is warranted.
If the issue is tactical delivery, additional capacity, or vendor comparison, this is unlikely to be a fit.
What to expect
The initial conversation is short and exploratory.
No proposal is prepared.
No solution is presented.
No commitment is assumed.
The purpose is to establish whether the conditions for structural work exist and whether involvement would be appropriate.
If appropriate, next steps will be suggested after an initial review.