Pricing

We do not work on hourly logic. What you are buying from us is not utilisation, activity or a trail of timesheets. You are buying an outside read on what is really slowing the business down, stronger prioritisation, honest judgement and, where needed, senior support in a situation that is no longer holding together properly on its own.

Fit statement

The organisations we work with care whether the problem gets solved. Not how many hours it took. That is the difference between buying consulting and buying outcomes.

If you need timesheets and hourly breakdowns, we are not the right fit. We do not sell hours. We sell clarity.

If 22.5K for an Assessment makes you uneasy, it is probably not urgent enough yet. That is perfectly fine. We will still be here when it becomes urgent.

If you need timesheets and hourly breakdowns, we are not the right fit. We do not sell hours. We sell clarity.

If you are looking for someone to execute the strategy you already have, hire an agency. Agencies are excellent at execution.

If you want someone who tells you what you want to hear, we are definitely not the right fit. We tell you what is actually happening. That is sometimes uncomfortable. It is always useful.

Investment framework

Engagements structured in three tiers based on scope and intensity.

Starting point

6–8 weeks, fixed fee

Commercial Assessment

Structural assessment identifying what is broken, why, and cost impact.

UK	£22,500
USA	$28,000
Germany	€25,000
Austria	€25,000
Switzerland	CHF 24,000

Structural assessment document, intervention roadmap, contractor selection framework. If structural fit does not exist, this is identified early. No ongoing obligation.

3+ months, monthly retainer

Senior Oversight & Sparring

Two senior operators providing direct sparring support to leadership, contractor orchestration, and board reporting infrastructure.

UK	£14,000/mo
USA	$18,000/mo
Germany	€16,000/mo
Austria	€16,000/mo
Switzerland	CHF 15,500/mo

6-12 months, monthly retainer

Transformation Mandates

Near-daily involvement for system rebuilds, pre-exit acceleration, crisis management. Typically 4-5 days per week.

UK	£35,000 – 48,000/mo
USA	$40,000 – 55,000/mo
Germany	€38,000 – 52,000/mo
Austria	€38,000 – 52,000/mo
Switzerland	CHF 35,500 – 49,000/mo

What Is Not Included

•Contractor execution fees (disclosed separately, you retain direct relationships)
•Media spend (you own vendor relationships)

Why These Ranges

Reflects scope complexity, market context, and required capability mix. This pricing sits above tactical fractional CMOs (who deliver strategy only) but below Big Four consultancies (who deliver decks without execution). The structural difference: you get orchestration, synthesis, and interpretation. Not just advice.

Market Context

Full-time CMO total compensation: £140k-200k+ (UK), $250k-400k+ (USA), €150k-300k+ (Germany) annually, plus benefits, recruitment fees, severance risk. Embedded leadership retainers deliver board-level strategic orchestration at 30-50% of full-time cost, with flexibility to scale or exit.

Porter Wills reports UK full-time CMO salaries £103,700-119,134 base, often exceeding £140,000 with bonuses. Market research from MarketerHire and Spencer Stuart shows US CMO compensation $250,000-400,000 annually. European fractional CMOs charge €7,000-15,000 monthly according to Jolly Marketer 2025 data.

CMO Orchestration Support

If you are a newly hired CMO who inherited fragmented systems, underperforming contractors, and board pressure for immediate results.

Orchestration support for your first 6-18 months in role:

Your inherited systems get assessed (without your political baggage)
Your contractor performance gets orchestrated (you retain all relationships)
Your board reporting infrastructure gets built (you present the results)
The heavy lifting happens behind the scenes (you take the credit)

Structured as fixed-term support (6-12 months), not permanent. Your success is the exit condition.

Investment

UK	£12,000 – 18,000/mo
USA	$15,000 – 22,000/mo
Germany	€14,000 – 20,000/mo
Austria	€14,000 – 20,000/mo
Switzerland	CHF 13,000 – 19,000/mo

If you were hired to transform marketing but inherited chaos, this is the conversation.

Start a conversation

How we differ

	letsrocc	Big 4 Consulting	Senior Agency	Fractional CMO/CRO
Scope	Marketing + Sales + Product	Strategy only	Single channel execution	Single function
Assessment speed	6 to 8 weeks	3 to 6 months	Rarely offered	Ongoing assessment
Political independence	Yes, external	Limited	No, supplier	No, embedded
Operational depth	30 years operational experience	Strategy, no execution	High in specialism	Medium, single function
What gets fixed	Structural constraints	Strategy gaps	Tactical execution	Function optimisation
Typical Assessment cost	£22,500 fixed fee	£80,000 – £150,000+	Rarely offered	Included in retainer

Are you not just Fractional CMOs?

No. The difference is fundamental.

A Fractional CMO runs your marketing strategy from within your organisation. They own outcomes. They lead teams. They report to your CEO. They are part of your leadership structure. They are embedded and therefore politically constrained.

We assess why your marketing strategies keep failing, from outside your political structure. We have no interest in protecting the decisions that created the constraints. We do not execute. We do not manage teams. We do not own outcomes. We stay independent.

When you need a Fractional CMO:

You lack experienced marketing leadership and need someone to run the function day to day.

When you need us:

You have had three experienced marketing leaders and all of them have failed. The problem is not competence. It is structure. And nobody internal can say that without sounding like they are making excuses or blaming colleagues.

The Fractional CMO optimises marketing within the constraints. We assess why the constraints exist and who has the authority to remove them. Completely different problems.

You can also read how the Marketing MRI works, how we work, who this is for or see how similar situations have played out.