Your marketing problem
is probably not a marketing problem.
When activity rises but confidence falls, the issue is usually structural.
letsrocc diagnoses the bottlenecks across measurement, handoffs, incentives, capability and commercial logic.
What letsrocc is
letsrocc works on structural marketing problems.
That means the kind that do not sit neatly inside one channel, one team or one dashboard.
The kind that show up as weak conversion, unclear attribution, inconsistent revenue performance, poor handoffs, reporting nobody fully trusts, or a leadership team that knows something is off but cannot yet name it cleanly.
We step in when the system looks busy but outcomes stall.
Senior operators. No junior layer. No theatre.
What that usually means in practice
It may look like a performance problem.
It may feel like a traffic problem.
It may get described internally as a content issue, a paid media issue, a CRM issue, a conversion issue, a sales issue or a people issue.
Sometimes it is one of those things.
Often it is the way those things are working together.
That is why more activity alone tends not to fix it.
Who this is for
CEOs, CMOs, Digital Directors and eCommerce leads in businesses where digital plays a real commercial role and the performance no longer matches the investment.
This is for leadership teams that
- know something is not lining up properly
- have already tried enough things to know the answer is probably not "do more"
- want a straight external read without agency theatre
- need better judgement, not more noise
- are willing to hear the answer even if it is inconvenient
This is probably not for you if
- you want extra delivery capacity and nothing more
- you already know the issue is a narrow channel problem
- you want reassurance more than reality
- you want a traditional agency structure
- you want a large consulting process before anyone says anything clear
Start with the right read
The first step is usually the Marketing MRI.
That is where we look at the system properly – across reporting, measurement, handoffs, roles, incentives, technology and operating reality – and work out what is actually slowing performance down.
Not what looks wrong from a distance.
What is wrong when you get under the bonnet.
Clear assessment. Prioritised sequence. Decision-ready recommendations. Commercial risk map.
What we assess – tactics, strategy and people
Proof matters
Not claims. Evidence. Each case follows the same logic: what looked wrong on the surface, what was actually broken underneath, what changed, and what it produced.
Keleya UG
2,300%On the surface
Organic traffic was flat despite consistent content output. Paid CAC was rising. The team assumed SEO was "just slow".
Underneath
Technical debt was blocking crawl efficiency. Content architecture had no commercial intent mapping. Paid and organic were cannibalising each other with no attribution clarity.
What changed
Rebuilt technical foundation, restructured content around purchase intent, separated paid and organic targeting.
Result
2,300% organic traffic increase in 3 months. CAC from 32 to 8.56.
Native Instruments GmbH
Top 3On the surface
Global brand with strong product recognition but poor search visibility for commercial terms. Agencies had been optimising for brand keywords that already ranked.
Underneath
Site architecture fragmented commercial intent across hundreds of pages. Internal linking rewarded editorial content over purchase paths. Agency KPIs incentivised traffic volume, not commercial positioning.
What changed
Restructured information architecture around buying intent. Realigned agency KPIs to commercial keyword positions. Consolidated competing pages.
Result
Top 3 rankings for 90% of commercial keywords.
Veranda Resort
3,500%On the surface
New six-star Caribbean resort with no organic presence and no digital acquisition strategy. Relying entirely on travel agent networks and offline.
Underneath
No content strategy, no technical SEO foundation, no measurement framework. The digital operation had been treated as a brochure, not an acquisition channel.
What changed
Built digital acquisition from zero: technical platform, content architecture, measurement framework, conversion path design.
Result
3,500% organic traffic increase. Property sold to Sandals Group for 175M USD at project end.
Past results do not guarantee future outcomes. Every engagement is individual.
Two founders. No hand-off.
You work with Chris and Claudia directly.
No junior layer. No polished front-end with a different team behind it. No account theatre between the problem and the people trying to understand it.
Chris Wheeler
Three decades of digital operating experience
In-house and agency experience at board level. Focus on outcomes, people and performance.
Claudia Misselwitz
Analytical depth and governance strength
Mainly client side, including leading senior online marketing teams at Commerzbank. Deeply forensic, data and people driven.
Two senior operators with complementary strengths. No single part-time executive. No agency structure with a junior layer.
Pricing is part of the filter
If you are comparing hourly rates, we are not the right fit.
We do not sell hours. We charge for assessment, judgement and the ability to name the bottleneck clearly. Here is how we compare against the alternatives you are probably considering.
Standard Fractional CMO
6k – 18k/month
Part-time strategic marketing leadership, typically 1–3 days per week.
letsrocc Assessment
22k – 28k fixed fee
Senior-led structural assessment with commercial system focus. Not time-based.
letsrocc Senior Oversight & Sparring
14k – 18k/month
Two senior operators. Leadership sparring, contractor orchestration, board reporting.
If the cost of the assessment feels high, the problem is probably not urgent enough yet. That is fine. We are most useful when the cost of waiting is no longer bearable.
If your activity has gone up but your confidence has not, that is usually the point where more motion stops helping.
That is where the work starts.
You speak directly with senior people. No junior layer. No sales detour.