Marketing MRI
When activity goes up but confidence does not, the problem is rarely just the channel.
It usually sits deeper - in the way marketing, sales, product, reporting, incentives and decision-making actually work together.
It is a structural assessment for leadership teams that need a straight read on what is really slowing performance, where the system is getting in its own way, and what needs fixing first.
That is usually the moment where the issue stops being a marketing problem and starts looking like what it really is: a system problem with a marketing symptom.
Self-check
Select the signals you recognise. The result updates as you go.
Your result will appear here.
What we are really looking at
We are not looking for isolated defects.
We are looking for the places where commercial performance gets weakened in real life, even while the surface looks busy.
Reporting and performance logic
Which numbers are helping people steer properly, and which are just helping everyone feel less uncomfortable?
Where does reporting look cleaner than reality?
Which KPIs are being treated as truth when they are only telling part of the story?
Attribution and measurement
What assumptions are sitting underneath your attribution logic?
Where is measurement solid, and where are decisions being made on numbers that look more certain than they really are?
Handoffs between marketing, sales and product
What happens after marketing does its part?
Where does momentum get lost?
Where do leads, demand, intent or insight hit friction because the next function is not set up to carry them properly?
UX and conversion friction
Where is the journey breaking between attention and action?
What is costing conversion even when traffic looks healthy on paper?
Where is the website helping, and where is it quietly working against performance?
Team structure, roles and seniority
Is the setup strong enough for the outcomes being asked of it?
Where is accountability sitting without enough authority?
Where are problems being managed around instead of properly decided?
Technology, contracts and incentives
Where is the stack helping, and where is it slowing everything down?
Where are vendors, internal targets or inherited ways of working pulling the business away from its own commercial interest?
The process
We do not start with slides. We start by listening, testing and reading the situation properly.
Listening
Tell us your story, share your objectives, and help us understand your business model. We use a tailored business survey to focus on what is important.
Auditing
We carry out data-driven audits using analytics, insights and experience across all relevant online channels.
Discussion
We share the findings in a detailed report and, with your buy-in, we deliver a concrete roadmap.
Benchmarking
We create an initial report which produces benchmarks of pre-existing data, competitive analysis and more.
Project planning
With the likelihood that the roadmap is revised in the process before this step, we finalise an agile framework with timetables for deliverables.
Execution and improvement
We do not have to execute this. But if we do, normally we see improvement in your online position after 30 days of activity.
Monitoring and reporting
If we continue to work with you post MRI, our reporting provides assurance that risk is being mitigated and results are increasing. All you have to do is let us continue our work.
What you get
A clear read on the real constraint
Not twenty disconnected observations. A grounded view of what is actually slowing the system down.
A better order of operations
What needs attention first. What can wait. What looks urgent but is really just noise.
A view of where risk is building
Where the commercial cost is rising. Where trust is thinning out. Where the system is now expensive in ways that do not always show up clearly in reporting.
Next steps that fit reality
Not generic advice. Not theatre. Next steps that make sense for your business as it actually is - politically, operationally and commercially.
A stronger base for the next decision
You come out of the MRI with a better read on whether you should tighten things internally, bring in senior support, or control execution more closely.
What Marketing MRI is not
If all you needed was a list of observations, you could get that anywhere.
Marketing MRI is for situations where the real issue needs to be named properly, in a way leadership can actually use.
What happens next
Not every business needs the same next move.
Some need a clean diagnosis and a better order of operations.
Some need senior sparring and cover at leadership level.
Some need closer control so that insight actually turns into movement.
The next step depends on what the MRI shows, not on what is easiest to sell.
Who this is for
Marketing MRI is for leadership teams who can already tell that something is not lining up properly.
You might recognise these signals:
- activity is rising but confidence is not
- reporting is meant to build confidence but is doing the opposite
- marketing, sales and product are not working as one system
- new partners, tools or tactics have not changed the core problem
- leadership needs a cleaner answer than the one it has now
If you only need a quick audit on one narrow issue, this is probably not the right fit.
When time is tight
Some situations do not need a long runway. They need a clean read quickly. If performance is stalling, internal pressure is rising, or leadership needs a credible answer in the near term, the MRI can be run in a more compressed format. That does not mean lighter thinking. It means tighter focus on what matters most now.
Emergency engagements carry premium pricing.
Book an emergency callTwo phases. One goal: clarity.
This is not an agency proposal. It is not a fractional CMO offer. It is a senior intervention.
Commercial Assessment
A structural assessment identifying what is genuinely broken, why it is broken, and the cost of leaving it broken.
What's included
- Leadership and stakeholder interviews
- E-commerce, marketing, and reporting review
- Capability gaps and decision-making friction
- Working session with findings. Not just a document
What you walk away with
- Clear assessment of what is suppressing performance
- Priority sequence: what to fix first, what can wait
- Commercial risk map with cost of inaction
- Decision-grade recommendations you can act on
If structural fit does not exist, this is identified early. No ongoing obligation.
Senior Oversight & Sparring
If the assessment confirms a need for continued support, we stay involved to help you transition from assessment to action.
What's included
- Two senior operators, not one. Broader perspective, stronger challenge
- Direct sparring support to leadership
- Ongoing review of performance, priorities, and reporting
- Pressure-testing decisions before they become expensive
What you walk away with
- Right changes happen properly, with accountability
- Contractor performance gets orchestrated
- Board reporting infrastructure gets built
- Your success is the exit condition
Typically a 3-month initial engagement. No long-term lock-in.
If your numbers are getting cleaner but your confidence is not, that is usually not a signal for more activity.
It is a signal to get a proper read on what is really slowing the system down.